Pain points
No good Filipino online movies or streaming platform in the US or worldwide in 2016
SOLUTIONS
Test interest of small market with a request-a-movie button to determine demand for a specific movie.
Iterated with another button to offer viewers if they would like to have movies on theaters or streaming platform
In A-B testing the platform (here called Digitropa), users choose to request a movie for streaming online or for the movie to be shown in US theaters. The latter was aimed at users who wanted their movie from their home country to be screened in US theaters.
Shut down in 2018 and later revived in April 2019 as a mainstream TV and movie decider, Cinetropa is now aimed at the mainstream audience with a 1 to 10 rating mechanism for both the platform and user as shown on bottom right (work in progress)
