Pain points
- Sales team fails to respond to volume of leads and customers who prefer to call to order tropical hardwoods instead of using its website
- No fixed pricing in wholesale business
Solutions
These are ways to ease both new and regular customers:
- Add chat/SMS system that offers pricing breakdown options and outright selection of items for specific orders, with how-to video links for first-time buyers on how to buy hardwoods
- Offer package deals instead of only individual items.
- Offer related retail products
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BUYER PERSONA
LOW FIDELITY PROTOTYPE
